AUGMENTED REALITY ART = BRAND ENGAGEMENT
Maximise your brands experience through interaction and emotion
Use Augmented Reality to let your audience interact with your brand through art. Creatives and artists can use an innovative way to build a new narrative around your brand. Your audience and experience this kind of storytelling through their smartphones, and the interaction have an emotional bond.
Please check our case studies to see our collaborations around the world.
- Innovative storytelling
- Creative approach
- Create an artwork in 5 minutes
- Active involvement of the audience
- Usage statistics
- No additional hardware/app or maintenance costs
- Extend target groups
- Start right away with only one artwork
- Monthly scalable
- Enhance brand image
* Excl. VAT, monthly or buyout options available
** The B2B & agency accounts are for brands, corporate, agencies, cultural institutions, museums, galleries, municipalities, state institutions, etc. All uploads have to be related to art or created by an artist. All content created by and for these counterparts are to be uploaded through these accounts.
frequently asked questions
HOW CAN I VIEW THE DIGITAL LAYER OF AN ARTWORK?
Open the app and point the camera to an artwork extended with Artivive. In a few moments, the video should play in the Artivive app.
WHAT DEVICE DO I NEED TO USE THE ARTIVIVE APP TO EXPERIENCE THE AR ARTWORKS?
I WANT TO CREATE ART. WHAT DEVICE CAN I USE TO ACCESS MY BRIDGE ACCOUNT?
You can access your Bridge account through a desktop computer, a tablet, or a smartphone. It works with both Android and Apple iOS devices.
HOW DOES THIS WHOLE THING WORK?
Bridge analyses the image you uploaded in order to find its unique pattern – like a fingerprint. When the Artivive app recognises the image, it starts playing the video you uploaded. At the same time, through the camera view, the recognised image is replaced in the real world by the video. The technology we are using is called augmented reality.
WHAT IS BRIDGE?
Bridge is our content management tool that connects an artwork to the Artivive app.
HOW HARD IS IT TO CREATE A PROJECT?
It depends on the story you want to tell. We suggest that you make a test: upload an image and a video that you already have. You can also use your smartphone for this test: take a picture, print it and record a short video. This doesn’t take longer than 5 minutes and it will give you a better understanding of the whole process.
WHY DO I HAVE TO UPLOAD AN IMAGE AND A VIDEO?
Artivive needs a photo or image of your artwork in order to recognise it and extend it with the video dimension.
WHAT FILE TYPES DOES BRIDGE SUPPORT?
The file types that work in Bridge are .jpg and .png files for images and any video (eg. mp4) type and .gif for videos.
WHAT IS AN ASPECT RATIO?
The aspect ratio of an image describes the proportional relationship between its width and its height – for example 16:9 or 4:3 aspect ratio.
WHY SHOULD THE VIDEO AND THE IMAGE HAVE THE SAME ASPECT RATIO?
For the best user experience in the Artivive app, the image should be entirely covered by the video. This way the image becomes a window to another dimension. If the image and the video have different aspect ratios (formats), this effect cannot occur.
WHY DOES IT SOMETIMES TAKE LONGER TO UPLOAD A PROJECT?
Depending on your location, internet connection and size of the video, it can sometimes take longer. We are constantly working on expanding our servers and network to give you the best experience.
WHY IS THERE NO VIDEO PLAYING IN THE ARTIVIVE APP?
Please make sure that the artwork is extended by Artivive. Also, your device’s camera should cover the whole image. Please keep your hand steady while viewing the digital layer of the artwork. If the surrounding light is poor, please try to switch on the light by clicking lightbulb icon.
HOW DOES THE SHARING FEATURE WORK?
While viewing an artwork’s digital layer through the app, you will find a “share” button. If you click this button, it will automatically record a portion of the video. Afterwards, you will have the option of downloading the recording by clicking the “download” icon or sharing it in social media or messaging apps by clicking the “share” icon.