Artist Interview: Juliana Plexxo

Augmented Reality allows me to engage with my audience in an unprecedented way, encouraging them to explore and discover the hidden aspects of my art

Juliana Plexxo is a Colombian-born artist who has taken the art world by storm. Raised in Quito, Ecuador, her love for visual arts was cultivated at a young age, drawing inspiration from esteemed painter Oswaldo Guayasamín. Juliana is a visionary artist who is pushing the boundaries of contemporary art with her unique style and commitment to reviving traditional techniques.

Can you tell us about your background and how you first got started as an artist?

I became interested in art at a young age, as I’ve always had a strong passion for creativity and self-expression, especially with the connections between the mystic and nature. Growing up in Colombia and then in Ecuador, surrounded by vibrant colors and rich cultural heritage, indigenas, and volcanos ignited my artistic curiosity. I started experimenting with various art forms, but it was during my college years that I fell in love with printmaking and decided to pursue a career as an artist.

What motivated or inspired you to pursue a career in art?

I have always been a mystical girl and I pondered a lot about death after losing several loved ones. I realized that art is the means that bridges reality and unreality, which could be called imagination. For me, when I painted, I constructed a bridge between what existed and what did not. This became my primary motivation to continue.
The motivation behind pursuing a career in art lies in my innate desire to express myself and share my unique perspective with the world. For me, art is a profound communication medium that transcends cultural barriers. It has the power to touch people’s hearts, evoke emotions, and stimulate conversations about our shared human experiences.

How would you describe your artistic style or the themes that you explore in your work?

My artistic style is rebellious. I discovered the technique of printmaking five years ago under the guidance of my master, Virgili Barbara. I realized that in order to break the rules, one must first understand them. So, after rigorous training in the technique, I made a significant change in my prints—I decided not to create series in my artwork. That’s why I destroy the plates of all my creations and produce only a unique print that I later refine using other techniques and materials.

Also with deep respect for the artistic traditions that have shaped our past. The themes that I often explore in my work revolve around duality, the feminine and masculine aspects of existence, and the intrinsic connection between humanity and nature. Each piece serves as a visual narrative, weaving together cultural stories and contemporary expressions to create a bridge between the past and the future.

Scan with the Artivive App

How did you come across Artivive?

My encounter with Artivive was a serendipitous discovery during my quest to incorporate innovative technologies into my art. The concept of Augmented Reality appealed to me as it offered an exciting way to breathe new life into my artworks. Artivive’s platform provides a seamless and engaging experience for viewers, enabling them to delve deeper into the stories and inspirations behind each creation. It’s a fascinating tool that adds an interactive layer, enhancing the emotional connection between the audience and my art.

Why do you value adding Augmented Reality to your Art?

I love Augmented Reality because I can respect the technique of printmaking while still showcasing artworks that involve a manual process lasting for months. Integrating AR into my work has been a profound experience, as it goes beyond the traditional boundaries of art. By incorporating AR in my creations, I can provide viewers with an immersive and interactive encounter. The technology allows me to engage with my audience in an unprecedented way, encouraging them to explore and discover the hidden aspects of my art. Through AR, my artwork becomes more than static images; it transforms into an experience that deeply resonates with each viewer on a personal level.

Do you have any fun stories to tell us about your community experiencing your AR art?

For me, blending the past with the workshop’s tradition and technique, and the present with AR and Artivive, has been incredibly rewarding as it helps me connect with two distinct audiences. On one hand, I engage with young art enthusiasts who are drawn to innovation and technological advancements. On the other hand, I also resonate with old-school collectors who cherish the scent of fresh canvas and avidly collect artworks from centuries past. The fusion of these elements allows me to bridge generational gaps and create art that speaks to a diverse range of art appreciators.

Can you share any memorable or significant experiences that have shaped your artistic development?

One significant experience that profoundly shaped my artistic development was my residency at the Joan Barbara workshop in Barcelona. Stepping into the very space where legendary artists like Picasso and Miró once worked was a humbling and inspiring moment. The experience allowed me to immerse myself in my craft and discover new ways to be innovative while paying homage to the workshop’s rich artistic legacy. This residency became a transformative period that not only honed my technical skills but also instilled in me a deep appreciation for art’s timeless heritage.

What challenges have you faced during your artistic journey, and how have you overcome them?

Throughout my artistic journey, I have encountered challenges, both internal and external. Self-doubt, the fear of rejection, and the daunting nature of the art industry have tested my resilience. However, I’ve learned to view these challenges as opportunities for growth and self-discovery. By embracing failure as part of the creative process, I have developed a stronger sense of self-confidence and authenticity in my art.

Can you share any advice or insights for aspiring artists looking to build their careers?

To aspiring artists, I would impart the importance of staying true to your artistic vision and embracing the journey of self-discovery. Be fearless in exploring different mediums and styles, as this experimentation will ultimately lead you to find your unique voice. Surround yourself with a supportive community of fellow artists, mentors, and art enthusiasts who can offer constructive feedback and encouragement. Most importantly, never lose sight of your passion for art, and let it be the driving force behind your creative endeavors.

Scan with the Artivive App.

What role do you think art plays in society, and how do you hope your work contributes to it?

As the great Diego Rivera once said: “The artist is the farmer of the mind, providing fruits to nourish humanity.” Art holds the power to awaken dormant souls, stirring them from the routine of material life. It plays a profound role in society, acting as a catalyst for change and a mirror that reflects the human experience. Art serves as a potent tool to raise awareness about crucial issues, ignite dialogue, and foster empathy.

Through my work, I aspire to contribute to the rich tapestry of art that enhances our collective understanding of ourselves and the world we inhabit especially my roots and my latino American culture. The role of the woman in art too. By sharing stories and exploring themes that resonate with diverse audiences, I seek to forge connections and inspire positive transformation.

What’s next? Do you have any exciting projects you are working on that you would like to share?

I am working on expanding my knowledge in the workshop alongside my master, and I also have an important trip to my country, Colombia. It will be the first time that Plexxo creates a mural there and exhibits her artwork. I have never done anything in my home country before, and it fills me with comfort to return after so many years, brimming with energy to leave them a meaningful piece of art. Moreover, I am constantly preparing exhibitions around the world in places like Vienna, Miami, and Istanbul.

Photos: Juliana Plexxo

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