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#bringArtToLife

The contemporary society is full of fascination with immersion. Maybe we, as humans, need the immersive experience to understand our space, the surrounding, the environment and the many extensions of our own being. From the caves (and its tridimensional immersive meaning) to the high-quality devices and game industry, the present is built from immersion.

But the composition of the places we are in can be different depending on what techniques are used. As one of many, augmented reality allow us to see beyond the real time and the physical space limitation because this technology overlaps digital object and the environment around us. There are so many potentialities on that, especially because is so close to the way we imagine things: when we image things we overlap the characters, the objects and the elements on top of the current world. Maybe this is a  philosophical discussion that outcomes from Platon and his idea of virtuality connected to dreams.

Above dreams, augmented reality and the technology of computational vision become bigger than never, showing solutions for the most different fields. But we need to agree that the artistic and museological field have a close relationship with imagination. First of all, artists are known as rule breakers. They are explorers of our senses, going deep into our sensorial perceptions of the world, the colors, the shapes, the optic illusions. And the Museums are places of imagination, narratives, and history. In some way, the history needs to be imagined and based on the fragments that we believe, today. So, what if the limits of time and space were not there? What if our perception could be stretched to the limits, where virtuality and physicality are the same? And if imagination is materialized as part of the present?

ARTIVIVE is an app that proposes augmented experiences focused on artists, museums, and creative environment, allowing its users to go beyond the territorial limits, the present environment, in a dynamic of breaking barriers. As my first post in this blog, my main goal is to tease all of you about how far the creative and sensorial experiences can go using Augmented Reality. Artists are capable of visualizing things and make them material front of others eyes. Architects, designers, engineers and many other professionals too. But the Arts field has the capability break the rules to make sense. It has the flexibility to become something new and the use of augmented reality by artists is the continuations of all the experimentations because it is all about exploring languages and techniques.

Augmented Reality is a tool to overlap sensibilities. The idea to bring Art To Life should be understood beyond the literal sense, but through all the other meanings: bringing art to life means giving the proper movement and interaction to artworks, but allowing the visitors to become part of it, literally; the canvas and the lines can be brake, making the artwork expandable and ephemeral; can be a questioning of the status of the square, and even the traditional dynamics of exhibition; it can break the silence of artworks making them alive to explain themselves and all its potentialities to transform. How many possibilities can be seen, listened, felt? The traditional places of art and history can be an amazing example of the use of AR. Museums, art galleries, and cultural centers are all spaces for storytelling and imaginations. From the history linearity to the nonlinear present of digital images, the art and creative field can be improved with digital dynamics. It is about the exploration of new experiences for art consumers, institutions and museums, allowing artists to explore different tools of expression and creation.
Yes! Augmented Reality is changing the way we understand space, because it resets our physical environment and proposes interactivity in a collective way. We add an extra layer of new dimensions of experiences: We want to change how art is created and consumed.” Above the creation and the consumption, Augmented Reality is a tool to immerse people and make them empowered in the exhibition environment, where their presence triggers the existence of certain artworks. When you bring Art To Life you bring visitors as collaborators in the artwork’s existence, in a dynamic of exchange and sharing experiences.