Valentine’s day nowadays is made of traditions and reflects a very specific target group: traditional western couples having conventional dinner & attentions.
At Westfield, we believe love should be universal. By breaking traditions, Westfield celebrates and magnifies LOVE in all its forms: Be it self-love, be it friendships, be it family, or any other way we feel love can be manifested.
Shopping City Süd, Donau Zentrum, and ARTIVIVE have launched an open call for artists, designers, and the general public to submit creative representations on the subject of LOVE. Point out that love has no labels, and embrace diversity and inclusion.
Both centers will promote an exhibition for 1.5 months, where the creations of 5 to 8 artists will be presented online and in the shopping centers.
The open call is part of the project “#WestfieldForLove”