Rich Allela is an award winning photographer, filmmaker & Co-Founder of Picha Images, a digital media company that uses Artificial intelligence to expedite content creation.

Through his work, Allela tells African stories that celebrate their culture and heritage. Allela’s work has been published in several magazines and featured in news outlets such as CNN, and BBC among others. A pioneer of augmented reality photo art, he uses technology to advance storytelling. He now champions African storytelling and aims to inspire the next generation to tell their stories.